Who owns the advertising accounts?

The client. Divine Growth receives management access but does not hold the account hostage.

Who pays Google and Meta?

The client pays each platform directly using a payment method inside the client-owned account.

Is advertising spend included in the management fee?

No. Setup, management and advertising spend are separate and shown clearly.

Can you guarantee a certain number of leads?

No. We build, track and improve campaigns, but volume and quality depend on the market, competition, budget, offer, season and follow-up.

What counts as a lead?

A tracked phone call, message, form or appointment request. Reports distinguish total inquiries from qualified opportunities.

Are Local Services Ads available to everyone?

No. Eligibility depends on category and location, and Google controls verification.

Can I pay Google to rank my Business Profile higher?

No. Google does not sell better organic local placement. Advertising and organic profile visibility are separate.

What happens if a lead does not become a customer?

We analyze whether it was qualified and why it was lost. Search and social advertising charges are not refunded merely because the prospect did not purchase.

How quickly do campaigns launch?

Most campaigns launch within 7–14 business days after payment, access, assets and approvals are received. Local Services verification may take longer.

Why is there a 90-day initial term?

Campaigns need enough time to gather meaningful data, test lead quality and improve. This is not a guarantee that specific results will occur within 90 days.

Can I start with only Google Business Profile optimization?

Yes. Our GBP-only offer is $250 setup with optional $199/month management.

Do you work only with contractors?

No. Contractors and home-service companies are the primary focus, but other qualified local businesses may apply.

[ local lead generation ]

Turn local searches into booked jobs.

Google, Local Services, Facebook and Instagram campaigns built for contractors and local businesses — not corporations with unlimited budgets. We focus your money where buying intent is strongest, track every call and quote request, and show you what turns into real business.

YOU OWN THE ACCOUNTS
YOU FUND THE PLATFORMS DIRECTLY
NO HIDDEN AD-SPEND MARKUP
PLAIN-ENGLISH REPORTING

[ built for local operators ]

Big-agency strategy.
Built around a small-business budget.

Most local businesses do not need ten campaigns across five platforms. They need the right offer, in front of the right people, in the right service area — with every call and quote request tracked. We begin with the channel most likely to work, prove the economics, and expand only when the numbers support it.

HVAC✱Plumbing✱Electrical✱Roofing✱Landscaping✱Remodelers✱Painters✱Cleaning✱Pressure Washing✱Junk Removal✱Pest Control✱Home Services✱

[ how the money works ]

Your money never disappears into a mystery marketing bill.

SETUP FEE

Paid to Divine Growth

Covers business research, account setup, tracking, keyword and competitor research, campaign construction, creative preparation, quality assurance and launch.

MONTHLY MANAGEMENT

Paid to Divine Growth

Covers weekly optimization, lead-quality reviews, budget management, negative keywords, creative improvements, tracking maintenance, reporting and ongoing strategy.

ADVERTISING BUDGET

Paid directly to Google or Meta

This is the money the advertising platforms use to deliver clicks, calls, forms and leads. The client's payment method stays inside the client-owned account.

Divine Growth does not take your $1,500 advertising budget and keep an undisclosed portion. Google or Meta bills you directly, and our professional fee appears separately.

[ illustrative sample invoice ]

Divine Growth setup: $499
First month management: $499
Paid to Divine Growth: $998
Google advertising budget: $1,500
Paid directly to Google: $1,500
Total first-month investment: $2,498

Illustrative example. Final scope and budget depend on the business and market.

[ what stays separate ]

→ Divine Growth fees are billed by Divine Growth.
→ Advertising budget is billed directly by Google or Meta on your card.
→ Third-party call-tracking, CRM or automation software may carry an additional disclosed cost.
→ Results are not guaranteed.

[ interactive planner ]

Model the math before you spend.

Enter your numbers to see an approximate picture of inquiries, booked jobs and acquisition cost. Nothing here is a projection or a promise.

Quick presets:

Monthly platform ad budget ($)Estimated cost per lead ($)Estimated closing rate (%) — 25%Average job value ($)Divine Growth management package

[ estimated outputs ]

Inquiries / mo: ≈ 44
Booked jobs / mo: ≈ 11
Booked revenue: ≈ $8,889
Cost per booked customer: ≈ $225
Platform ROAS: ≈ 4.4x
Total monthly investment: $2,499
Estimated net (revenue − investment): ≈ $6,390

Planning example only — not a prediction or guarantee. Actual costs, lead quality, close rates and revenue vary by service, location, competition, season, offer and sales follow-up. "Net" excludes job-delivery costs, materials and labor.

[ where we use the budget ]

We do not spread a small budget across every platform.

Google Search Ads

For customers actively searching now. Best for high-intent searches like emergency plumbing, HVAC repair, roof repair and local estimates.

Local Services Ads

For eligible local service categories. Designed to generate calls and messages from nearby prospects. Availability, verification and pricing depend on the business category and location.

Google Business Profile

The organic local foundation. We optimize business information, categories, services, photos, reviews and tracking. Better organic placement cannot be purchased or guaranteed.

Facebook & Instagram Ads

Best for visual services, promotions, before-and-after creative, longer-consideration projects and retargeting previous website visitors.

$1,500–$2,500 monthly ad budget

Start with one primary high-intent channel.

$2,500–$5,000 monthly ad budget

Google Search and Local Services Ads when eligible, then add retargeting after enough traffic exists.

$5,000+ monthly ad budget

Consider Google, Local Services, Meta and multiple service campaigns when the data supports expansion.

Starting guidelines, not mandatory allocations.

[ our process ]

From advertising dollars to trackable booked work.

01QUALIFY
We learn services, territory, average job value, margins, closing rate, capacity and budget. If paid advertising isn't financially sensible yet, we say so.
02CONNECT
Client creates or retains ownership of Google, Meta and Business Profile accounts. Divine Growth receives secure manager or partner access. We never request passwords through the website.
03TRACK
Set up call tracking, quote forms, analytics, conversion events and a lead pipeline so inquiries can be followed through qualified lead, estimate, booked job and completed revenue.
04BUILD THE OFFER
Select the service, territory and offer most likely to produce profitable work. Improve or create the landing-page experience and prepare copy and creative.
05ALLOCATE
Present a written channel and budget plan for client approval. We explain exactly which platforms will be used and why.
06LAUNCH
Test forms, calls, notifications, locations, schedules, budgets and conversion tracking before publishing campaigns.
07OPTIMIZE
Review search terms, lead quality, costs, bids, geographic performance, landing pages, creative and budget pacing every week.
08PROVE
Report platform spending, inquiries, qualified leads, estimates, booked jobs, acquisition cost and tracked revenue in plain English.

[ services included ]

Every deliverable.

[ pricing ]

Packages.

Setup and management fees paid to Divine Growth. Advertising spend is separate and paid directly to the platforms.

Affordable Entry Point

[ Lead Starter ]

$499 one time

then $499/month

Recommended ad spend: $1,500–$2,500/month, paid directly to the platform

Google Search Ads or Local Services Ads
One primary service
One main service area
Campaign and competitor research
Call and form conversion tracking
Weekly account review
Negative-keyword management when applicable
Monthly report
Monthly strategy call

Clicks are not revenue.

We connect platform activity to the calls, estimates and booked jobs that matter to your business.

[ sample dashboard — illustrative numbers only ]

Platform ad spend: $2,000
Total inquiries: 48
Qualified leads: 31
Cost per qualified lead: $64
Estimates scheduled: 22
Jobs booked: 9
Customer acquisition cost (ad spend + mgmt fee): $278
Booked revenue: $7,650
Return on ad spend: 3.8x
Lead-to-job closing rate: 29%

All numbers above are examples. They are not Divine Growth client results.

[ client responsibilities ]

Great advertising still needs a great operator.

Answer or return leads quickly
Keep licensing, insurance, hours and service information accurate
Provide honest lead-quality feedback
Track estimates and booked jobs
Maintain sufficient capacity
Approve offers and creative promptly
Deliver professional service
Request reviews ethically
Never purchase, gate or fabricate reviews

[ faq ]

Common questions.

[ platform pages ]

Google Ads →Local Services Ads →Google Business Profile →Facebook & Instagram Ads →

[ apply for the local lead system ]

Tell us about your business.

We review every application. If paid advertising isn't the right fit yet, we'll say so.

· You own every advertising account.
· You pay Google or Meta directly.
· No hidden markup on advertising spend.
· Results are not guaranteed.